Where science
meets botanicals.
Founded by three scientists. Run today by a father and a son. Botanicals selected and measured for each distinctive flavour.
Strength
37.5—43% Vol
volume
70CL
Botanicals
10
CORE RANGE
Eight distinctive flavours
The short version
It began in a
laboratory,
not a barn.
Most craft gin opens with the countryside. Ours opens with the chemistry. pHure was founded by three scientists whose working lives spanned natural product extraction, drug discovery, chemical synthesis and analytical science — people who had spent careers learning exactly what a botanical is, and precisely what it does.
Today Tim and Andrew Evans, father and son, carry that method forward from a small distillery in Shropshire. Every batch is made in quantities small enough to write the date on by hand.
The romance is still there. It is simply measured first.
Three expressions
The range
Core Range
Pink
Steeped with raspberries, strawberries and blackcurrants for natural colour and flavour. Gently sweetened and carefully filtered.
37.5% vol / 70 / 50 / 20cl
Core range
Pink Peppercorn
Infused with pink peppercorns for a delicate, warming spice. Gently sweetened and carefully filtered.
40% vol / 70 / 50 / 20cl
Six more
And the rest of the eight
Dry, Seville Orange, Blackberry & Apple, Sea Buckthorn, Lemongrass and Grapefruit — plus Rhubarb, our special release for 2026.
37.5–41% vol / 70 / 50 / 20cl
Anatomy of a bottle
Every detail on the bottle
has a purpose.
A ruled apothecary grid. Strength, volume, origin and botanical count, each in its own cell — the way a dispensary would have recorded it, and the way a laboratory still does.
01
Colour-coded varieties
The colour on the neck helps identify the variety at a glance.
02
The conical flask
It is the kind of vessel the founders worked with.
03
Batch and bottle number
Handwritten. Small batch is fact, not fancy.
04
The botanical count
There are about 62 different botanicals available to us. The number on the bottle represents the count of botanicals we’ve used to create the distinctive flavour captured in each bottle.
The short version
A distillery that
keeps its own books.
We are small on purpose. We calculate using flasks, beakers, measures, scales, calculators and paper. We record where every botanical comes from, and we wash and peel our fruit by hand, checking quality as we go. We mix, infuse and distil using spoons and jugs. Only the distillation is handled by a machine.
Power
We use a vacuum still. It produces a smoother product and uses less power, so it’s better for the environment.
Heat
Cooling heat is captured and put back to work rather than vented.
Sourcing
Botanicals from suppliers we can name, chosen for sustainability first.
Packaging
Reused, where possible; recycled as a matter of course.
Community
We co-sponsor charitable events across the county.
Now shipping across the UK
Take one home.
Bottles, gift sets and the full pHure range — boxed, labelled by hand and sent out from Shropshire.
