At pHure we take an environmentally friendly approach to the production of our products. We have installed solar panels to generate the electricity to run our still and the heat generated in cooling the distillate is used for warming the distillery. All of our ingredients are sourced from sustainable sources and composted after use. We try and ensure that all of our packaging is recyclable and wherever possible made from recycled material. We also reuse packaging in which goods are sent to us.
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First day of The Food & Drink Expo at the NEC. It didn't help that we took a wrong turn and arrived late so that added to the stress of doing an event like this for the first time.![]()
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Still, we finished off setting up - met lots of new people; met some old friends.![]()
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Lots of samples given out - lots of positive feedback about both the new branding and the quality of the product itself. We were offering samples of a new smooth gin we've been working on at 41% ABV and also the Seville orange gin.![]()
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Today's cocktail (I did say yesterday, cocktails were my superpower) was a lemon and hibiscus gin spritz. As we're only allowed to serve 5ml samples of alcohol one cocktail went a long way.![]()
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We've been wrestling with a decision over a new bottle shape. We've also been looking at the environmental impact of how we package the gin so we've considered alternative materials to glass such as plastic and aluminium. We've decided to stick with glass as it's considered chemically inert (aluminium isn't in certain circumstances and the jury's out on whether plastic is). Glass is also infinitely recyclable though at higher energy cost than aluminium.
Well, today we've been setting up the pHure stand at the Food & Drink Expo at the National Exhibition Centre. If you're there, come look for us - we're stand Z223 in hall 3A diagonally opposite Tarquin's Gin. We'll be providing samples of our new smooth gin, along with a few others we've brought with us. I'll also be mixing some new cocktails I've developed for some of our flavoured gins. (Cocktails are my superpower!)![]()
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We mentioned in yesterday's post that the stand has been designed by Kerry Ford of www.hellomonkey.co.uk. She also came along today to help us set up. ![]()
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Kerry's also responsible for the rebrand we're in the process of having done. As one shop that has taken our gins has told us: "In the battle of the bottles our gins just don't stand out".![]()
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I've attached photos of the stand, Kerry with her work and also of Dad and I [Mum had dashed off to sort out car-parking as we were about to overstay our welcome!]
Going to be a busy few days. Mum, Grace (our newest member of staff) and I will be at Northwich Artisan Market tomorrow, then Monday, Tuesday and Wednesday you'll find us at the Food & Drink Expo at the NEC.![]()
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Our stand and all the graphics have been designed for us by Kerry Ford of hellomonkey.co.uk