pHure Liquors is a small spirit making company. It is run by three scientists who have complimentary experiences in natural product extraction and identification; drug discovery; chemical synthesis; analysis; and business commercialisation. They have used their past experiences to develop a flagship gin and a range of other spirit-based drinks. The directors live in different parts of the country so the company operates at three locations: with manufacture and distribution from Conwy and Brighouse and the scientific development centre in Durham. The company is aware of its position in the communities we serve and are proud to have co-sponsored a number of charity events. We also work tirelessly to minimise the company’s impact on the environment by aiming to either re-use or recycle packaging that our raw ingredients arrive in.
Technical Director Prof Andy Whiting
Andy grew up in the Yorkshire brewery town of Tadcaster, where the three-day week, power cuts and ‘70s mullet haircuts combined to leave him deeply scared and with a Python-driven, sarcastic sense of humour. A love of all things science led him to study Chemistry at Newcastle University, followed by an academic career as a University Lecturer and then Professor in Organic Chemistry. That Chemistry expertise has been brought to bear through working with fellow scientific adventurers, Max and Kev, to create something special!
Commercial Director Dr Max Euan Noble
Max / Euan, originally a Scot, became an honorary Yorkshireman in 1977. Attending language courses he soon learned to speak Yorkshire and even think Yorkshire. Ten years in the hinterland of East Yorkshire he found the bright lights of Manchester to become a true Chemist, brushing shoulders with the Happy Mondays and other chemically fuelled beings. He shares a passion for motorbikes with the founders and having a penchant for extreme sports, he enjoys nothing more than dangling off rocks or scratching his knee sliders around the Yorkshire wonderland known as the Pennines. It was inevitable that the three bikers would turn their hand to making the kind of chemicals that people just adore.
Production Director Dr Kevin Flower
Growing up in the village of Ringmer near Lewes in East Sussex, Kev developed a passion for all things chemical leading him through a degree and PhD in Chemistry, and eventually, on two wheels, to an academic position as lecturer in Chemistry at UMIST in the mid-90s. After many miles on winding roads with like minded souls and bar stool banter, the curiosity of this die hard chemist is now put to best effect by bringing pleasure to the world with others through the medium of gin. Kev is now pHure’s gin-flavour and fragrance engineer!
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We’d love to hear from you… 👀![]()
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At Phure Liquors, we care about what our customers think and we want you to be part of our journey.![]()
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We’d love you to let us know what your favourites from our range are? And is there anything new you’d love to see from us in the future? 🍾✨![]()
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You might have the idea that inspires our next release!![]()
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#phureliquors #yoursay #newflavours #craftspirits
Well, Grace, Luke and I are still at Stone Food & Drink Festival whilst Mum and Dad went to Petty Pool Vocational College, a charity they support in Cheshire, where they ran a pHure stand at the Spring Fair.![]()
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At Petty Pool they were privileged to meet Alex, a 14-year old entrepreneur running a business called 'Junior Resinate' who was a finalist in Nantwich's 'Shop Local' Junior Entrepreneur awards last year. He's also been nominated again for 2026.
We’re all set up at the Stone Food & Drink Festival 🍸✨![]()
Come and discover pHure Liquors, our handcrafted spirits inspired by nature and crafted by science.![]()
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We’ve got tastings, miniatures, festival offers, and flavours you won’t forget. Stop by, say hello, and find your new favourite bottle.![]()
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📍Find us at the festival all weekend![]()
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#StoneFoodAndDrinkFestival #pHureLiquors #CraftSpirits #GinLovers #RumLovers